LG chooses Green Ambassadors
Theo Boshoff

For those of you who do not know yet, LG is on a massive 'green technology' drive (they have been since 1994), in the hopes of saving the planet from total destruction through pollution at the hands of man.

Yes, it sound serious, and it is. The technology industry and technology being produced adds a fair bit of pollution to the environment and LG wants to assist in making products that are more eco-friendly, but also let people know about the seriousness of pollution and global warming.

In light of this, last week at a function in Jozi, the company appointed Soccer star and Bafana Bafana defender Matthew Booth and his beautiful wife Sonia as its Green Ambassador couple. (Look out for our Q&A with Booth in the April/May issue of Digital Life.)

Michelle Potgieter, marketing director of LG Electronics South Africa, says that the couple's unique style, technical skill, and leadership qualities as well as love for the environment is the same as LG's brand pillars of stylish design, smart technology and reliability. Therefore, the couple is the perfect choice to take LG's eco message to the people.

A very official sounding explanation from LG regarding their eco-friendly programme and renewed drive is actually straight to the point and easy to understand: "The program aims to instil environmentally sound practices across the entire product life cycle." And for those of you who didn't catch the meaning, it basically says they look at how they manufacture products in a green way, as well as make products that are eco-friendly themselves.

So, if you are a save-the-earth campaigner, such as Matthew and Sonia Booth, support their eco-friendly initiative, wherever you see the two of them talking about saving the environment.

Here are just two of the company's eco-friendly products: There is the new LG SL90 borderless LCD TV that uses up to 76% less energy than a regular LCD television; and the LG Steam Washer, which uses 40% less water and less energy than conventional machines, as well as greatly reducing the need for harsh soaps and chemicals to clean.

LG is trying to reduce green house gases from manufacturing and product, by 150 000 and 30 000 tons, respectively, by 2020.