|
 Makro sells the
ThinkPad Edge
By Theo Boshoff
PC maker Lenovo and mass retailer Makro have signed a deal that will see Makro selling Lenovo’s ThinkPad Edge range of laptops.
Says Makro’s general merchandise director Derick Kalan: “We could have stripped down the product to reach low price points but instead, we insisted on cramming the model line-up with essential and desired technologies. By focussing heavily on removing supply chain costs, we believe that the value for money ratio will be hard to beat.”
We would have thought that it would have been the more consumer-focussed IdeaPad range that would be sold at Makro stores, but both companies seem to believe that the ThinkPad Edge range is more suited to Makro’s customers.
Abrie van Staden, Lenovo Think business unit manager for Africa says that the company saw a need to put this type of hardware/software combination for the small business and home user right at the consumer’s fingertips, and partnering with Makro made sense.
Kalan says that Makro’s customers have demonstrated that they value higher capacity RAM, powerful hard drives, fast processors, mobility and durability and the ThinkPad Edge series, he adds, combines all of these features.
The ThinkPad Edge range of notebooks feature a choice of either a 14- or 15-inch screen, the latest Intel processors, multimedia features, including DVD/RW, VGA and HDMI out for watching HD content, and a 7-in-1 multicard reader.
Most models also feature integrated 3G capability, all in a stylish package that looks good wherever it is taken.
For now the focus will only be on selling the ThinkPad Edge series notebooks at Makro stores, but both Lenovo and Makro believe the future might see other Lenovo products being sold through the retailer.
|
