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 A new phase approaches
By Theo Boshoff
Etienne Louw, MD of MapIT, says that the next phase towards ‘intelligent’ mapping will be possible because of enriched mapping and geo-located information services.
Louw notes that the demand for geographically located goods and services on ‘content-rich’ maps is growing at an astonishing pace. He says that there is an increased need by users for maps that ‘talk back’ or respond to specific human needs”.
“We’re ultimately talking about ‘intelligent’ maps that feed off ‘live’ incoming data - maps that interrogate the environment and deliver tailor-made information onto a smartphone, a navigation device or an office PC,” Louw explains.
According to Louw, MapIT will specifically target the mobile, web and corporate ‘enterprise’ markets in South Africa in supplying such ‘intelligent’ mapping solutions. He believes that geo-located details linked to analysis or communication is a must to sustain growth in any business for the future.
Louw believes that MapIT is in a unique position to assist companies to realise growth through the use of enriched mapping solutions. He says: “We have two influential shareholders - media group Avusa on the one side, and TomTom, navigational solutions provider (through Tele Atlas Africa) on the other. Few other companies in the world can offer this kind of leverage to local business.”
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