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Digital Explosion World Cup 2010
Posted by: MikeZilla on Jun 10, 2010
Despite being only 6 at the time I remember clear as day, sitting up late as my father tweaked the knob on his old world reciever. It was the 1986 World Cup South Africa was still outcast from the global community. MNet was probably just an idea being whispered around board room tables. During all of this we sat up and listened to a World Cup. A World cup we were not welcome to on a radio!! This was the days before satellite and the internet, and if most South Africans at the time were honest, at the time half the players playing at the world cup could probably have walked past them in the street and they’d have been none the wiser. Yet we knew the names we felt the magic even back then as we listened to action half a world away in a time when that phrase meant something.
Technological Convergance
All around the net it is becoming clear that more so than any other sporting event, World Cup 2010 is going to mark an important point in the history of technology. This is a world cup where the convergance of technology will be most apparent as we reach out to the rest of the world. With the release of the iPad, 3D television and the penetration of mobile internet, there is quite simply not a single corner of the globe that will not for the next month be casting it’s eyes on our beautiful country.
Klingon Commentary please!
The last winter Olympics drew saw 43 Million hits to their video streams due to the event being a day time event in the US, much like most of the World cup will be due to the time difference. Coverage of major events has been moving inexorably toward the moment where digital and traditional media meld into one pillar of content and it seems the world cup might be the first event to completely blur the line between media.
One of the biggest driving forces which is transforming the technology for our event is the uptake in interest from the US. We have Google street view for our new visitors, 3D tours of our stadia. Around the world games are available in pretty much every language spoken by man. If anyone knows of a klingon broadcast let me know. All in all I am totally overcome with how far we’ve come.
Feel it, it’s here |
