Let your creativity
run wild
Theo Boshoff
Sony Ericsson has established a collaborative online platform called Creations. It is in line with the company's vision of seeing the world of mobile entertainment as one of people coming together and jointly creating content.

The company says the entire idea around co-creation is "a focus on facilitating the evolving needs of consumers, content publishers and developers, creating a community and a movement where they come together to personalise, share and continuously evolve and co-create mobile content".

The Creations platform is an open one that allows mobile phone users with any capable brand of cellphone to create and publish their own content such as video, audio and imaging to be shared online with others who sign up on the site. Content does not only have to be created on mobile phones, but make use of the computers as well.

The company is working closely with application developers to create creative tools, which will be available on the site, for the public to use in creating varying mobile and online content.

Go have a look at www.sonyericsson.com/creations and sign up for this free service.